On Building a Life in Alignment
For a long time, I thought I was searching for the right career.
It took me years to realise I was actually searching for the right way to live.
I've worn a lot of hats. Graphic designer. Business owner. Traveller. Yoga teacher. Counsellor. From the outside, they might look like unrelated detours. But looking back, I can see the thread that ran through all of them: I'm a seeker at heart, always pulled toward people, toward creativity, toward understanding what actually gives a life meaning.
That pull took me from a decade in London working various jobs and building my screen printing creative business, to studying yoga in India, to travelling through cultures very different from my own, to sitting a 5-day and a 10-day Vipassana retreat in silence, to changing careers more than once, and eventually, to counselling. Each chapter taught me something the last one couldn't. And each one brought me back to the same question: how do I build work, and a life that actually aligns with what I value?
Travelling and immersing myself in Eastern philosophy taught me something I couldn't unlearn: that a meaningful life isn't just about personal fulfilment. It's about contributing to something bigger than yourself, to the earth and to the collective, in a way that actually makes a positive difference.
Somewhere along the way, I stopped seeing my two businesses as separate. Both are ways to help people live more closely aligned with their values, whether through the brand they build or the life they're navigating. Branding and counselling look like different disciplines, but they ask the same thing of me: sit with someone, understand what's underneath the surface, and help them move closer to what matters to them.
Peach Moon
Peach Moon is my creative studio for purpose-led businesses. I work with therapists, wellness brands, environmental organisations and values-driven founders to build brands and websites that feel authentic, not performed.
Branding, to me, is about finding the heart of a business and helping it speak visually and clearly to the people it's meant to serve.
If you're looking for thoughtful, intuitive branding or web design, you can find Peach Moon at peachmoon.co.
The Otherside
The Otherside is my counselling practice, where I work with individuals and couples navigating relationships, anxiety, life transitions, and everything else that comes with being human.
At its core, The Otherside exists to help people move from survival to self-connection, so they can live and contribute from a place of authenticity, compassion, and purpose. Every person arrives with a different history, a different set of values, and a different relationship to themselves. And because no two people need the same thing from a connection, the work always starts with understanding who you are, not fitting you into a framework. Healing rarely stays contained to one person, either: every person who heals creates a ripple that reaches far beyond themselves.
It's a warm, grounded space to understand yourself more clearly, strengthen the relationships that matter, and move through hard seasons with a bit more clarity and self-compassion.
The Otherside offers online counselling from anywhere on earth. You can find out more at theotherside.club.
A Shared Philosophy
Both businesses share the same goals…
Helping people reconnect with who they are.
Creating with intention.
Leading with curiosity and compassion.
Contributing to something bigger than myself.
Building a life that feels aligned from the inside out.
I'm still learning. Still growing. Still messing up. Still asking questions, I don't have full answers to. I don't think that's something anyone ever really finishes.
Nicole ✨
